In addition to creating the look and feel of the Broadway show’s branding, we promoted the debut of The Book of Mormon with weekly ads in the New York Times, a strong web presence, and lots of outdoor awareness around NYC. I also wrote a monthly spot in New York Magazine inspired by current events. (Some samples shown - circa 2011 - are for the NY legalization of gay marriage, Rupert Murdoch scandal, and national financial crisis.)
Since the dawn of time...our beforefathers and beforemothers passed down these wise words to our forefathers and foremothers..."One must not judge a movie by its key art." Still, that is exactly how we decide what the next two hours of life will be like.
Here is a collection of movies I worked on. Responsibilities ranged from strategy, coming up with key art and experiential concepts, writing tag lines (lots!) to naming the films.
I originally wrote and shot The L.A. Ladies as a print piece that was featured in a zine by L.A. coffeehouse, Civil Coffee. My goal was to illustrate different perspectives of L.A. through several fictional narratives. I photographed and interviewed mannequins I found around the city to represent the unique personalities who call these palm-lined streets home.
The amazing Tim Deasy designed and coded a website so that the ladies could reach more eyes and live forever. We got picked up and featured on several design sites including CSS-Light, One Page Love, Awwwards, UpLab, and Brutalist Websites.
Microsoft’s note-taking app, OneNote, was looking for a way to kick off its 10th anniversary. To celebrate the milestone, we recommended a social campaign that featured a series of videos featuring loyal users who’ve embraced OneNote as part of their everyday lives. The writers of the horror blockbuster, The Conjuring, a long-distance bride & groom planning a wedding, and the Milwaukee Brewers’ baseball announcer all jumped at the chance to share their personal noteworthy experiences.
The Pill⁺ is Beats' next generation speaker. It's 'Sound. Evolved.' We dare people to turn one on and hear the difference.
Serena's story is one of adversity, health obstacles, and comebacks. It's one of victories, as she continually pushes past setbacks and haters in preparation of winning her 22nd major – inspiring our generation to ‘RISE UP’ a thousand times again.
At the launch of the Beats Pill⁺ speaker, we also launched an app that gives you more ways to play your music. I worked closely with Apple's badass engineering/product team to create a seamless, easy to understand experience from "The Set-Up" to DJing the room.
Gogo powers the Internet on partnering airlines like Delta, United, Virgin - pretty much any major airline you'd want to fly on. The sky-high possibilities of online connectivity begin at 10,000 feet, which inspired the summer campaign “I Can’t Wait for 10,000 Feet.”
The campaign included a national TV spot, complete overhaul of the brand's web presence, and fun ways to occupy your time while flying, like Strat-O-grams - virtual postcards from the sky.
That moment you're recording your fave band sing your fave song when suddenly you're out of storage space - death! OneDrive teamed up with Coachella to help prevent moments like that and offer a unique festival experience. For weeks leading up to the event, we ran OneDrive's social media outlets - holding contests, giving away Coachella VIP passes, and posting never before seen photos of fests from the past - all while encouraging people to back up their phones with 3GB of free storage on OneDrive.
At the event, people could stop in the OneDrive tent to see photos and footage from Coachella's Time Capsule, play in the light graffiti photo booth, back up their phones when they ran out of space - or just charge 'em and chill in the AC.
Inside the booth:
I've been a freelance copywriter for Coffee Bean & Tea Leaf for the last few years - working on many new drink launches, holiday campaigns, special promotions, and packaging rebranding for digital and in-store locations around the world.
Outside of Yonkers started years ago as a creative outlet while I played with my new camera and taught myself how to edit videos.
It combines my fascination with humans, passion for storytelling, love of photography, and undying quest for new experiences.
It continues to evolve as I do.
KeVita is a brand of probiotic beverages that encourages everyday healthy living. We wanted to expand on that and recognize how simple everyday choices can evolve into amazing things. Movements even. And it all starts within. We created a campaign that invited people to live their truth at full volume. Because now more than ever, we need to come together and cultivate something bigger than ourselves.